Six steps.
No mystery.
The six steps
Brief
Who it's for, where it sells, what it has to cost. We tell you straight what's realistic.
Concept
Silhouettes, lasts, constructions, materials. Sketches and a first line plan.
Development
Tech packs, spec sheets, component sourcing, cost engineering.
Sampling
Pull-overs, then confirmation samples. Fit, wear-test, revise.
Production
Factory allocation, QC, timelines, compliance and testing.
Delivery
Freight, customs, packaging, and everything that has to happen before the first pair sells.
What happens at each step
Brief
A short conversation, then a written brief. Who the shoe is for, where it sells, what it has to retail for, when it has to land. We reply with an honest read: what is realistic, what is not, and what we would do instead.
- You bring: references, price target, quantities, calendar
- We return: feasibility read, proposed scope, indicative costing
Concept
Silhouettes, lasts, constructions, materials and color. Sketches and a first line plan, presented as range boards you can react to quickly.
- You bring: feedback, sign-off on direction
- We return: range boards, line plan, target BOM
Development
Tech packs and spec sheets, component sourcing, factory briefing and cost engineering to the target. This is where the price gets protected.
- You bring: final assortment, order-of-magnitude quantities
- We return: tech packs, BOM, FOB quotes, sample calendar
Sampling
Pull-overs to confirm shape, then confirmation samples in final materials. Fit and wear-tested, revised, graded. Salesman and photo samples as needed.
- You bring: fit feedback, approval
- We return: confirmation samples, grading, approved spec
Production
Factory allocation and capacity, production calendar, materials in, in-line and final inspection, testing and retailer compliance.
- You bring: purchase order, packaging and labeling requirements
- We return: production schedule, QC reports, compliance documents
Delivery
Freight, customs, warehousing in San Diego if you need it, routing to retailers or your 3PL — and a post-mortem so the next season is easier.
- You bring: ship-to and routing guides
- We return: landed goods, documents, next-season recommendations
Three ways to engage.
Design only
Concept through tech pack. You produce elsewhere, or with a factory we introduce.
Sourcing only
You have the design. We have the factories, the costing and the QC.
Turnkey
Brief to delivered goods, packaging included. The way we run our own labels.
Bring us the shoe.
Start with a short brief. A designer reads it. Within two business days you get an honest read on fit, feasibility and what it will take.