Digitally native

Blake McKay

Best-in-class styling and quality without the sticker shock of traditionally distributed footwear. Crafted in the same factories as the world's leading brands, sold direct.

Blake McKay · Damon
The line

Eight styles, photographed on the pour.

A sample of the current range. Every one of them was designed, developed and produced in-house.

Savine bit loafer in cognac leather
SavineCognac
Damon plain-toe derby in black leather
DamonBlack
Venice slip-on in navy suede
VeniceNavy suede
Jaxon sneaker in taupe suede
JaxonTaupe suede
The idea

1858, updated.

In 1858 Lyman Blake and Gordon McKay formed a partnership that revolutionized shoemaking. Blake McKay carries the spirit of that partnership into a brand that changes how people shop for shoes: the factory quality of the leading names, priced for people who buy their own.

Modern updates to classic dress shoes, boots and sneakers. Sold direct at blakemckay.com and through marketplace partners.

Visit blakemckay.com
Dixon chukka boot in dark brown leather
DixonDark brown
Davidson Chelsea boot in tobacco suede
DavidsonTobacco suede
Tucson woven driver in tan leather
TucsonTan
Jay sneaker in white leather
JayWhite
What we learned here

How to launch a brand direct — and make the numbers work.

Blake McKay is the group's working model for a digitally native footwear label: a tight line, factory-direct costing, and marketplace and DTC distribution. It is the playbook we hand to founders who come to us with a brand to launch.

Start a project
Start a project

Launching a footwear brand?

We have done it more than once. Start with a brief and we will tell you what it really takes.